Vision & mission

OUR VISION

• A strong, vibrant and sustainable rural Europe, where people have a high quality of life.

• A countryside where natural heritage is preserved and cultural traditions are kept alive.

• Rural regions able to meet the challenges of globalisation and urbanisation that build on their human and natural assets, and deploy their endogenous talents.

• Committed rural actors, who trust their individual and collective capacity to make changes.

OUR MISSION

• Remove the barriers – structural, cultural and economic – that hold the countryside back.

• Promote economic cooperation, synergy and social integration.

• Stimulate positive developments through innovative pilot projects.

• Use the best Research to speed up innovations.

• Mobilise resources and develop financial vehicles.

• Uphold the interests of landowners and rural people.

• Contribute to a better understanding between town and country and a more motivated rural population.