Vision & Mission

OUR VISION

A strong, vibrant and sustainable rural Europe, where people have a high quality of life.
A countryside where natural heritage is preserved and cultural traditions are kept alive.
Rural regions able to meet the challenges of globalisation and urbanisation that build on their human and natural assets, and deploy their endogenous talents.
Committed rural actors, who trust their individual and collective capacity to make changes.

Remove the barriers – structural, cultural and economic – that hold the countryside back.
Promote economic cooperation, synergy and social integration.
Stimulate positive developments through innovative pilot projects.
Use the best Research to speed up innovations.
Mobilise resources and develop financial vehicles.
Uphold the interests of landowners and rural people.
Contribute to a better understanding between town and country and a more motivated rural population.