• A strong, vibrant and sustainable rural Europe, where people have a high quality of life.
  • A countryside where natural heritage is preserved and cultural traditions are kept alive.
  • Rural regions able to meet the challenges of globalisation and urbanisation that build on their human and natural assets, and deploy their endogenous talents.
  • Committed rural actors, who trust their individual and collective capacity to make changes.


  • Remove the barriers – structural, cultural and economic – that hold the countryside back.
  • Promote economic cooperation, synergy and social integration.
  • Stimulate positive developments through innovative pilot projects.
  • Use the best research to speed up innovations.
  • Mobilise resources and develop financial vehicles.
  • Uphold the interests of landowners and rural people.
  • Contribute to a better understanding between town and country and a more motivated rural population.
Designed & Developed by Smart Concept